Business Skills Manager 

NORTH WEST REGIONAL COLLEGE (NWRC)  

Aug 2019  - Present       Derry/Londonderry

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• Develop a skills strategy, with underlying targets and budget, to sustain and grow the skills element of the Business Support Centre (BSC) to feed into the overarching BSC economic engagement strategy

• Identify strategic future-skills that are needed for business and economic growth linked to NI government, DfE, Labour Market Partnerships, and City/Growth Deals strategies and link with NWRC curriculum departments to implement these skills opportunities

• Implement policies and procedures relating to all relevant aspects of economic engagement including, SME support, local economic development initiatives, bespoke training and training programmes;

• Drive the development of an extensive network of regional and national links/partners on behalf of the College;

• Engage and form strategic partnerships with external organisations, such as industry, DfE and Councils, to sustain and grow the NWRC BSC and secure additional funding for existing and future-skills programmes;

• Represent NWRC at appropriate Sectoral Working Groups and Regional and National events;

• Organise conferences and seminars to promote the BSC.

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Business Lecturer - Part - Time 

NORTH WEST REGIONAL COLLEGE (NWRC)  

Sep 2017  - Present       Derry/Londonderry

Lecturing in : 

• BTEC Business – International Business and Internet Marketing

• OCN Level 2 – Digital Marketing

• ILM Leadership and Management – Level 3  

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Director of Sales and Marketing

FOYLE INTERNATIONAL

April 2013 - Aug 2019         Derry/Londonderry

• Marketing and sales of new Software product.

• Strategic Marketing planning and implementation.

• Digital Marketing planning; Web development, online applications, online tests, social media campaigns and competitions, E-marketing (mail chimp) SEO, PPC , Blogs , Webniars and using ZenDesk Chat function for customer engagement.

• Lead generation: through international agent fairs (B2B), and marketing campaigns.

• New business development and customer acquisition strategies.

• Managing and setting KPI’s

• Implementation of marketing plans including; trade & web advertising, PR, branding and customer contact programs.

• Providing regular reports analysing sales levels, google analytics and KPI’s to aid decision making.

• Creation and development of student, agent and partner databases for marketing purpose.

Operations and business development Manager

FOYLE INTERNATIONAL

Sep 2005 – Sep 2013               Derry/Londonderry

• Business Development Strategic Plans.

• Marketing activities including trade shows, e-mailers, advertising and press releases.

• Quality management of services.  

• Data management and GDPR

• Streamlining processes for the implementation of CRM system.

• Leading accreditation and education inspections.  

Project Manager

FOYLE LANGUAGE SERVICES / I NEED TRANSLATIONS

Jan 2003- Sep 2005                 Derry/Londonderry

• Project management of translation projects

• Developed sales and customer acquisition programmes

• Business development and marketing plans.

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Group Sales and Marketing Manager

FRANKLINS GROUP

Nov 2002 – Jan 2003

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• Writing Strategic Marketing plans 2003- 2006

• Implementation tactically plans including a range of marketing  activities.

• Setting sales targets for three parts of the group and identified and generating new leads

• Developing a retention strategy and managing customer database.

• Attending and setting up a range of trade shows over  Ireland, UK and Europe

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Category Manager

SOVEREIGN FINANCE (ALLIANCE LEICESTER)

July 1999 –Oct 2002

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• Supported manager in writing the strategic plans for 2002-2005

• Developed and implemented the tactical marketing plans for 5 business divisions within a set budget

•  Driving a range of marketing activity including; PR, trade advertising, newspaper advertising, corporate hospitality, direct mail and bill posters and promotions

• Developing a customer contact programme to increase retention levels and build long term relationships

• Carried out analytical research into competitors and new markets to support acquisitions

• Developed a programme of customer research to support retention plans

• Responsible for driving forward new product development which included finance and insurance products

Marketing Executive

CSU LTD

May 1999 - July 1999

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• Spreadsheet analysis on marketing budgets 

• Organising product and service launches

• Involved in the design and distribution of promotional material to careers services

• Organising and attending careers fairs over the UK 

• Maintaining and updating agency database

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Business Development Assistant (Placement Yr)

ROYAL LIVER ASSURANCE

June 1996 - June 1997

• Analysing rationalisation within the company, presenting reports and co-ordinating the implementation of the program

• Organising and co-ordinating a yearly sales conference

• Spreadsheet analysis on new potential business throughout UK households which was used to set sales targets, generate leads and support marketing activity

• Supervision of 15 data inputters for updating a database for a new Critical Illness product

• Involved in project and overall strategic planning, overseen by the Field Operations Manager.